Which of the Following Statements Is True of Lifestyle Segmentation

question 51

Multiple Choice

Which of the following statements is true of lifestyle segmentation?

• A) It divides people into groups based on their traits,attitudes,and habits.
• B) It divides a market by the amount of product bought or consumed.
• C) It divides people into market segments according to the benefits they seek from a product.
• D) It divides people into groups based on socioeconomic characteristics such as income and education.

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