What Is Geographic Segmentation? Briefly Explain Why Consumer Goods Companies

question 14

Essay

What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing.

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Definitions:

Utility-Maximizing Amounts

Quantities of goods and services consumers choose in order to reach the highest level of satisfaction.

Price of C

The price of "C" refers to the cost or price level of a specific good, service, or commodity denoted as "C."

Marginal Utility

Marginal utility refers to the additional satisfaction or utility that a consumer gains from consuming one more unit of a good or service.

Positive

In the context of economics, it can refer to positive statements that are objective and can be tested by looking at the facts.