There Are Many Scientific Procedures for Selecting Segmentation Variables to Use

question 13

True/False

There are many scientific procedures for selecting segmentation variables to use in identifying a market and there is no need for having market knowledge for segmenting the market.

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Definitions:

Sexual Activity

Behaviors involving the expression of sexuality between individuals, ranging from intimacy and sexual intercourse to other forms of sexual expression.

Marriage Satisfaction

The degree to which partners in a marital relationship find their relationship to be fulfilling, happy, and meeting their expectations.

Developmental Psychology

A branch of psychology that studies physical, cognitive, and social change throughout the life span.

Clinical Psychology

A branch of psychology that studies, assesses, and treats people with psychological disorders.