A Firm That Adopts an Undifferentiated Targeting Strategy Assumes That

question 96

Multiple Choice

A firm that adopts an undifferentiated targeting strategy assumes that:

• A) a market is composed of narrowly defined market segments.
• B) small firms can compete effectively with large firms.
• C) concentrating all resources on understanding the needs of a single market may lead to cannibalization.
• D) individual customers have similar needs that can be met with a common marketing mix.

---

Definitions:

Fatuous Love

A type of love defined in Sternberg's triangular theory of love that includes passion and commitment but lacks intimacy.

Passion And Commitment

Key components in enduring relationships and pursuits, where passion signifies intense emotion or enthusiasm and commitment reflects dedication and responsibility.

Cross-Cultural Similarities

Aspects or elements of human behavior, values, or social norms that are found to be consistent or comparable across different cultures.

Evolutionary Perspective

The theory that seeks to identify behavior that is a result of our genetic inheritance from our ancestors.