Companies That Successfully Implement Customer Relationship Management (CRM)tend To

question 38

Multiple Choice

Companies that successfully implement customer relationship management (CRM) tend to:

• A) Use an undifferentiated targeting strategy.
• B) Customize the goods and services offered to their customers.
• C) Assume that customers have similar needs that can be met with a general marketing mix.
• D) Minimize the use of database technology.

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Definitions:

Mode of Transportation

The method by which goods and people move from one place to another, including road, rail, air, and sea.

Supply Lead Time

The total time taken for a supplier to deliver goods after an order has been placed, encompassing production, transportation, and handling processes.

Supplier Reliability

The consistency and dependability of a supplier in providing products or services that meet agreed specifications and delivery schedules.

Order Placed

The action taken by a buyer to request goods or services from a supplier.