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When Developing a Product Positioning Strategy,marketers Need to Consider How

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When developing a product positioning strategy,marketers need to consider how consumers view the distinctions between products and analyze whether those distinctions are real or perceived.


Definitions:

Lower Cost

A strategy or action aimed at reducing expenses in a business operation, thereby increasing profitability.

Routing File

A document or digital file that specifies the path or process operations through which a piece of work or order will pass for completion.

Item's Flow

The movement and progress of items through a production or supply chain process from raw materials to finished products.

Work-Centre Master File

A work-centre master file is a comprehensive database containing details about production centers in a manufacturing environment, including capabilities, capacities, and scheduling information.

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