Which Statement Is True of Market Segmentation

question 45

Multiple Choice

Which statement is true of market segmentation?

• A) It helps marketers design marketing mixes that match the characteristics of one or more segments.
• B) It allows marketers to use an undifferentiated targeting strategy.
• C) It allows marketers to adopt a single marketing mix across all market segments.
• D) It helps marketers focus on satisfying customer needs.

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Definitions:

LGBT People

Individuals who identify as lesbian, gay, bisexual, or transgender, encompassing a range of sexual orientations and gender identities.

Heterosexuality

The sexual attraction to, or sexual relations with, persons of the opposite sex.

Early Victorian

Referring to the early period of Queen Victoria's reign over Britain (1837-1901), characterized by rapid industrialization, social changes, and cultural developments.

Human Body

The physical structure of a person, including the bones, muscles, and organs.