Which Is True of How Reference Groups Influence Consumer Behavior

question 60

Multiple Choice

Which is true of how reference groups influence consumer behavior?

• A) Reference group norms do not constrain consumer behavior.
• B) Consumers are prohibited from dissociating themselves from reference groups.
• C) Consumers generally use the same criteria as their reference groups to make their own consumer decisions.
• D) Consumers are influenced only by the reference groups to which they belong.