Unlike Hedonic Value,utilitarian Value

question 2

Multiple Choice

Unlike hedonic value,utilitarian value:

• A) is a form of perceived value.
• B) is obtained from products rather than services.
• C) can be viewed as a means to an end.
• D) can be enjoyed without making a purchase.

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Definitions:

Desire

A strong feeling of wanting to have something or wishing for something to happen.

Qualifying

The process of assessing potential customers to determine whether they have the necessary budget, authority, and need to purchase a product or service.

Authority

The power or right to give orders, make decisions, and enforce obedience.

Sales Process

A series of steps or stages followed by a salesperson or organization to sell a product or service effectively.