During an External Information Search,a Consumer Is Most Likely to Enlarge

question 67

Multiple Choice

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

• A) the consumer is knowledgeable and well informed about a potential purchase.
• B) the perceived risk of the product or service to be purchased increases.
• C) the consumer is confident of making a purchase decision with the information at hand.
• D) the product or service to be bought is a frequently purchased,low-cost item.

---

Definitions:

Trade Price

The price at which goods or services are actually bought and sold between parties in the marketplace.

Leather Wallets

Small, foldable cases, often made of leather, used for carrying personal items such as cash, credit cards, and identification documents.

Domestic Price

The price of goods or services within a country's borders, as opposed to international or global market prices.

Free Trade

A policy allowing goods and services to be bought and sold across borders with little or no government tariffs, quotas, or prohibitions.