Examlex
The utilitarian theory of ethical behavior is a belief in time-and-place ethics,that is,ethical truths depend on the individuals and groups holding them.
Early Majority
A category of consumers that gather more information and spend more time deciding to make a purchase than innovators and early adopters.
Early Majority
A segment of consumers adopting new products or innovations just before the average person, following the innovators and early adopters.
Consumer Adoption Process
The stages consumers go through in accepting and becoming loyal users of a new product or service, including awareness, interest, evaluation, trial, and adoption.
Simulated Test Market
A market analysis tool where a new product is introduced to a sample of consumers in a controlled environment to forecast its success.
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