Which Stage in the Consumer Decision-Making Process Results from the Imbalance

question 4

Multiple Choice

Which stage in the consumer decision-making process results from the imbalance between actual and desired states?

• A) Postpurchase behavior
• B) Evaluation of alternatives
• C) Purchase
• D) Need recognition

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Definitions:

Kelley's Attribution Theory

A framework suggesting that people interpret their own and others' behaviors by attributing them to either internal dispositions or external situations.

Best Fit Explanation

A theory or hypothesis that most accurately accounts for the evidence or data among competing options.

Own Behavior

An individual's actions or conduct as perceived or governed by their own conscious intentions or habits.

Consistent Personality

Refers to a psychological trait where an individual's behavior, feelings, and thoughts display a stable pattern over time and across situations.