Which Strategy Would a Marketing Manager Most Likely Use to Increase

question 89

Multiple Choice

Which strategy would a marketing manager most likely use to increase the sales of a high-involvement product?

• A) Create advertisements that give consumers all the necessary information to make the purchase decision.
• B) Focus on the package design of the product so that it will be eye catching and easily recognized on the store shelf.
• C) Link the product to a lower-involvement issue to create publicity.
• D) Offer coupons,small discounts,and two-for-one deals on the product.

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Definitions:

Incision

A surgical cut made in the skin or flesh by a sharp instrument, often as the first step in an operative procedure.

AntiCOAGulant

A medication used to prevent or reduce blood coagulation (clotting), often prescribed to reduce the risk of stroke or heart attack.

International Normalized Ratio

A blood test value that measures the time it takes for blood to clot and compares it to an average.

Preadmission Testing

Medical tests conducted before admission to a hospital or before an operation to assess the patient's health status and risk factors.