In the Consumer Decision Making Process,_____ Extends Customer Interactions to New

question 24

Multiple Choice

In the consumer decision making process,_____ extends customer interactions to new sources of value,such as related products or partnered businesses.

• A) automation
• B) journey innovation
• C) proactive personalization
• D) contextual interaction

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Definitions:

Favorable Treatment

The act of giving preferential consideration or benefits to a particular party or group.

Disparate-Treatment Discrimination

A form of discrimination where individuals are treated differently based on prohibited factors such as race, gender, age, or religion, in a way that is not justified by legitimate business needs.

Ethnicity

A category of identity based on common language, culture, ancestry, or social practices.

National Origin

Refers to the country where a person was born, or where their ancestors came from.