Which of the Following Statements Is True of Relationship Marketing

question 40

Multiple Choice

Which of the following statements is true of relationship marketing?

• A) For many suppliers,retaining their current customers has become a secondary focus in relationship marketing.
• B) Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
• C) Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
• D) Relationship marketing has become more important than before because competition has become more intense.

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Definitions:

Actus Reus

The physical act of committing a crime, as opposed to the mental intent to commit the act (mens rea).

Computer Crime

Crime committed using a computer.

Online Auctions

The process of buying and selling goods or services via the internet through bidding, where the highest bid wins the item.

Nolo Contendere Plea

A legal plea through which a defendant in a criminal trial neither admits nor disputes a charge, allowing the court to proceed with sentencing without an admission of guilt.