Reference Groups Are Extremely Important to Marketers in Three Ways

question 65

Multiple Choice

Reference groups are extremely important to marketers in three ways: (1) They serve as information sources and influence perceptions; (2) they affect an individual's aspiration levels; and (3) ________________________________________.

• A) their norms either constrain or stimulate consumer behavior
• B) their connection to consumers is selective
• C) they can have only negative implications directly influence consumer behavior.
• D) they only stimulate high-end purchases by upper social classes

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Definitions:

Independent Nations

These are sovereign states that operate and make decisions independently from other entities and have full control over their own territory.

Regional Trade Communities

are groups of neighboring countries that have agreed to significantly reduce or eliminate trade barriers among themselves.

Central America

A geographical region in the Americas bordered by Mexico to the north, the Caribbean to the east, the Pacific Ocean to the southwest, and South America to the southeast.

Europe

A continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere, comprising a variety of countries, cultures, and languages.