_____ Occurs When Consumers Change Information That Conflicts with Their

question 99

Multiple Choice

_____ occurs when consumers change information that conflicts with their feelings or beliefs.

• A) Stimulus generalization
• B) Selective distortion
• C) Cognitive dissonance
• D) Selective retention

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Definitions:

Explicit Self-esteem

The conscious and deliberate evaluation of one's worth or value as an individual.

Reflected Glory

The phenomenon of basking in the success or positive attributes of another person or group to which one is connected, enhancing one's self-esteem.

Implicit Self-esteem

A form of self-esteem that is revealed by subconscious or automatic responses rather than conscious reflection.

Social Stigma

The disapproval of, or discrimination against, individuals or groups based on perceivable social characteristics that serve to distinguish them from other members of a society.