An Intermediary in the Global Market That Assumes All Ownership

question 70

Multiple Choice

An intermediary in the global market that assumes all ownership risks and sells globally for its own account is called _________.

• A) a buyer for export
• B) an export broker
• C) an export agent
• D) a direct exporter

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Definitions:

Evoked Set

The group of brands or products a consumer considers when making a purchase decision.

Top 3 Brands

The three leading brands in a particular market or category, recognized for their dominance, reputation, and market share.

Computers

Electronic devices designed to process, store, and retrieve data, capable of performing a variety of tasks according to a set of instructions.

Target Marketing Strategies

Plans developed to attract and satisfy specific groups of customers or market segments.