Which of the Following Statements Is True of the External

question 96

Multiple Choice

Which of the following statements is true of the external environment with regard to developing a marketing mix?

• A) It is a standard variable that does not change.
• B) It does not give an accurate estimation of the target market.
• C) It is manually controlled to generate a marketing mix.
• D) It continually molds and reshapes the target market.

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