A Business Firm Is Collaborating on an Initiative with a Nonprofit

question 16

Multiple Choice

A business firm is collaborating on an initiative with a nonprofit organization by providing public-relations training to working professionals throughout a country.Twenty percent of the fee that the participants would pay is given to the nonprofit organization.The nonprofit organization in turn reaches a wider range of audience across the country for its training program.This scenario illustrates _____.

• A) relationship marketing
• B) effect-related marketing
• C) cause-related marketing
• D) green marketing

---

Definitions:

Stressful Life

Conditions or situations in one's life that cause physical or emotional tension.

Schizophrenia

A mental health disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior, often resulting in hallucinations, delusions, and cognitive difficulties.

Catatonia

A psychiatric condition characterized by motor disturbances, including immobility, repetitive motions, or resistance to movement.

Flat Affect

A severe reduction in emotional expressiveness where individuals appear extremely calm and impassive, often seen in mental health conditions.