Which of the Following Statements Is True of a Marketing

question 62

Multiple Choice

Which of the following statements is true of a marketing audit?

• A) It should be carried out on a regular schedule.
• B) It is always conducted by an inside party.
• C) It covers just the trouble spots of an organization.
• D) It is a process for implementing a marketing plan.

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Definitions:

Cohesion

The degree to which members of a group or unit feel connected and remain committed to staying together.

Behavioral Norms

Accepted behaviors within a society or group, which are considered normal or typical.

Work-Related Tensions

Stresses or conflicts arising from job demands, role expectations, or workplace relationships.

Upper Echelons

A theory suggesting that an organization is a reflection of its top executive's personal characteristics, values, and background.