Which of the Following Is Correct About the Product Development

question 9

Multiple Choice

Which of the following is correct about the product development strategy of Ansoff's strategic opportunity matrix?

• A) It is a marketing strategy that tries to increase market share among existing customers.
• B) It is a marketing strategy that entails attracting new customers to existing products.
• C) It is a marketing strategy that entails the creation of new products for present markets.
• D) It is a strategy of increasing sales by introducing new products into new markets.

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Definitions:

Dependent

Referring to a variable in scientific research that is expected to change as a result of manipulations of independent variable(s).

Nonparametric Statistics

Statistical methods that do not assume a specific distribution of data and are useful for analyzing ordinal or nominal data.

Parametric Statistics

A category of statistical techniques that assume data come from a type of probability distribution and involve parameters (such as the mean and variance) in that distribution.

Research Hypothesis

A statement of inequality between two variables. See Null hypothesis.