In the Context of a Marketing Mix,the Product Includes

question 95

Multiple Choice

In the context of a marketing mix,the product includes:

• A) the name of the brand.
• B) the point of purchase.
• C) the elements of advanced strategic planning.
• D) personal selling.

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Definitions:

Stimulus Discrimination

The ability to distinguish between different stimuli, responding only to specific stimuli while ignoring others.

Higher-Order Conditioning

A conditioning process in which a stimulus that previously was neutral is paired with a conditioned stimulus to produce the same conditioned response, even in the absence of the original unconditioned stimulus.

Spontaneous Recovery

The return of a conditioned response that had previously been eliminated, following a period where the conditioned stimulus was not presented.

Extinction

In psychology, the gradual weakening and eventual disappearance of a learned response, often occurring when the reinforcement previously associated with the behavior is removed.