Explain the Factors That Determine the Success and Failure of Entrepreneurial

question 24

Essay

Explain the factors that determine the success and failure of entrepreneurial firms around the globe in light of institution-based view and resource-based view.

Understand the seven-step sales process and its components.

Identify different promotional strategies and their objectives.

Differentiate between personal selling and nonpersonal selling components in a promotional mix.

Understand the role of advertising mediums and their advantages.

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Definitions:

ATC

Average Total Cost; the total cost of production divided by the quantity of output produced.

AVC

Average Variable Cost, which is the total variable cost divided by the quantity of output produced. It represents the variable cost per unit of output.

MC

Marginal Cost, which refers to the increase in total production cost that arises from producing one additional unit of a good or service.

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs like opportunity costs.