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The correct sequence of spectral type letters from hot on the left to cool on the right is
Odd Pricing
Psychological pricing strategy in which goods are priced at, say, $9.99 rather than $10.00 in the belief that the price will seem lower than it really is.
Prestige Pricing
A pricing strategy where goods are priced higher than market averages to evoke a sense of luxury or exclusivity.
Reference Pricing
Reference pricing is a pricing strategy wherein the price of a product is determined relative to the price of similar products or a benchmark in the market.
Penetration Pricing
A pricing strategy where the price of a product is set lower than the competitors' to gain market share rapidly.
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