The Product-Oriented Sales Organization Presents Which of the Following Disadvantages

question 22

Multiple Choice

The product-oriented sales organization presents which of the following disadvantages?

• A)A "critical mass" of demand is required to offset the associated costs.
• B)Compared to other ways of organizing the sales force, the salesperson has the greatest degree of latitude in choosing which products and customers to emphasize.
• C)Several salespersons may be required to meet the diverse product requirements of a single customer.
• D)all of the answer choices.
• E)Both a "critical mass" of demand is required to offset the associated costs and several salespersons may be required to meet the diverse product requirements of a single customer.

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