_____ Is a Measure of the Total Business Opportunity for All

question 69

Multiple Choice

_____ is a measure of the total business opportunity for all sellers in a particular market.

• A)Potential
• B)Concentration
• C)Dispersed
• D)Territory workload

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Definitions:

Behavior Modification

The process of changing behavior because of a reward or lack of a reward.

Task Significance

The extent to which a job has a substantial impact on the lives or work of other people, either in the immediate organization or in the external environment.

Manifest Needs Theory

A psychological theory suggesting that certain human needs are openly communicated and visible, influencing behavior in different situations.

Affiliation

The need or desire to form connections with others, often driven by a sense of belonging or social identity.