A Key Account Represents a Customer Who

question 11

Multiple Choice

A key account represents a customer who:

• A)buys for an organization with geographically concentrated units.
• B)involves a small number of key organizational members in the purchasing process.
• C)purchases a significant volume as a percentage of a seller's total sales.
• D)All of the answer choices
• E)both involves a small number of key organizational members in the purchasing process and purchases a significant volume as a percentage of a seller's total sales.

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Definitions:

Working Capital

The gap between a firm's current assets and its current liabilities, showcasing its short-term financial stability.

Annual Cash Inflow

The total amount of money received by a company over a year, including revenues from sales, investments, and other sources.

Net Present Value

An economic indicator that finds the disparity between cash inflows' present value and the present value of cash outflows during a certain period.

Discount Rate

A rate used to determine the present value of future cash flows; it's often used in discounted cash flow analysis to account for the time value of money.