The Degree of Tangible-Intangible Dominance of an Industrial Offering Refers

question 38

Multiple Choice

The degree of tangible-intangible dominance of an industrial offering refers to the:

• A)simultaneous production and consumption of the service.
• B)variability in the quality of the service.
• C)perishability of the offering.
• D)non-ownership of the service purchased.
• E)relative importance accorded, by the buyer, to tangible versus intangible elements.

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Definitions:

Aspirations of Employees

Refers to the goals, ambitions, and desires that workers hold regarding their careers, workplace conditions, and progression opportunities.

Hopes and Fears

Emotional responses to potential future events, with hopes being positive anticipations and fears being negative anticipations.

Reflexive Modernity

A new period of modernity in which the traditional stability-maintaining structures of class, family, and industrial forms of production have waned, placing greater pressure on people to create their own sense of stability and identity.