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While key accounts possess buying power, they are also very demanding customers that are often more costly to serve. If the business marketing firm can have close and important relationships with a rather small set of customers and if these relationships each require a large investment, key accounts must be chosen wisely. Describe the process, along with the specific criteria that the business marketing strategist should use, in selecting the right key accounts.
Foraging
The act of searching for and exploiting food resources by animals, including hunting, fishing, and gathering plant materials.
Pastoralism
The breeding and managing of migratory herds of domesticated grazing animals, such as goats, sheep, cattle, llamas, and camels.
Subsistence
The action or fact of maintaining or supporting oneself, especially at a minimal level.
Ju/'hoansi
A group of indigenous people living in the Kalahari Desert of southern Africa, known for their hunter-gatherer lifestyle.
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