Cassidy Computer Systems Has Witnessed a Gradual Decline in the Performance

question 46

Essay

Cassidy Computer Systems has witnessed a gradual decline in the performance of its sales force since a key sales manager left the company for another position. While well-educated and extremely knowledgeable about the computers that they sell, the sales force is not inspired by the management style of their new superior. Using the concepts of sales force motivation, job satisfaction, and role perceptions, describe why salesperson performance may have declined at Cassidy. Recommend a strategy that Cassidy could adopt to improve the effectiveness and productivity of their sales force.

---

Definitions:

Demand for Cotton Shirts

The desire and purchase ability of consumers for cotton shirts at various prices over a period of time.

Price of Beef

The market value assigned to beef, influenced by factors like supply, demand, production costs, and market conditions.

Wages of Taco Shop Workers

The compensation paid to employees working in a taco shop, including hourly or salaried earnings.

Taco Shops

Food outlets specializing in the sale of tacos and related Mexican cuisine.