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Two competitors with similar products may ask differing prices because their total offerings are perceived as being unique by buyers. In the eyes of the organizational buyer, one firm may provide more value than another. Demonstrate how this might occur and outline the corresponding marketing strategy implications.
Random Number
A number chosen by a random process for statistical purposes or simulations.
Subjective Sampling
A sampling method where the samples are selected based on the opinion or judgment of the selector rather than random or statistical methods.
Uniformly Distributed
A type of distribution where all outcomes are equally likely within a certain range.
Random Sampling
The process of selecting a subset of individuals from a population in such a way that every individual has an equal chance of being selected.
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