The Need to Employ More Than One Type of Industrial

question 51

Multiple Choice

The need to employ more than one type of industrial channel of distribution arises as a result of:

• A)different target markets sought by the firm.
• B)a geographically concentrated market.
• C)different marketing tasks associated with different products produced by the firm.
• D)both a different target markets sought by the firm and different marketing tasks associated with different products produced by the firm.
• E)all of the answer choices.

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Definitions:

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