When Evaluating Channel Alternatives, If the Existing Channel Is About

question 21

Multiple Choice

When evaluating channel alternatives, if the existing channel is about as good as it can be and if customer satisfaction is low,:

• A)an alternative channel should be utilized.
• B)the fault is not with the channel design, it is with poor management.
• C)the existing system can be changed without sacrificing management goals.
• D)none of the answer choices.

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Definitions:

Budget Acceptance

The process or act of formally approving a financial plan for revenues and expenses over a specific period.

Corporate Level

Pertains to major strategic decisions affecting the whole company, typically made by top-level management.

Responsibility Centres

Units within an organization for which managers are responsible, focusing on revenues, costs, or a combination of both, to measure performance.

Budgetary Slack

The practice of underestimating revenue or overestimating expenses to make budget targets more easily attainable.