A Large Consumer Goods Company Recently Entered the Business Market

question 85

Essay

A large consumer goods company recently entered the business market with a new product with broad industrial application. They must develop a channel of distribution through which the product will be sold. Discuss, generally, the key factors the company must evaluate in designing the channel.

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Definitions:

Job Requirements

The specific qualifications, skills, and experiences required to be eligible for a particular job position.

Public Employment Agencies

Government-run organizations that help match job seekers with employers, often providing additional resources like career counseling and training programs.

Employee Referral

A hiring approach where current employees recommend potential candidates for open positions within the organization.

Quit

The act of voluntarily leaving a job or position, typically initiated by the employee.