In the Marketing of Business Services, Items Such as Logos

question 28

True/False

In the marketing of business services, items such as logos, uniforms, guarantees, and color schemes are examples of physical evidence of the actual service.

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Definitions:

Cognitive Surplus

The collective time and talent that could be volunteered for social or productive purposes if harnessed efficiently by society.

Web 2.0

A term describing the second generation of the World Wide Web, characterized by the growth of social media, user-generated content, and enhanced interactivity.

QR Codes

Encoded squares that can be scanned to reveal text, URLs, or other data.