In the Marketing of Business Services, Items Such as Uniforms

question 59

Multiple Choice

In the marketing of business services, items such as uniforms, logos, guarantees, written contracts, and color schemes are examples of:

• A)determinant attributes.
• B)the service concept.
• C)the actual service offer.
• D)physical evidence of the actual service.
• E)the system used to create and deliver the service.

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Definitions:

Authority

The power or right to give orders, make decisions, and enforce obedience.

Adjudicate

To make a formal decision or judgment about a dispute or a legal case through the judicial process.

Controversy

A dispute or disagreement, often public, that involves differing opinions on a particular matter.

Stare Decisis

A legal principle that dictates courts should follow precedents set in previous case law when making decisions.