St Louis Capital Equipment Company Found That Organizational Buyers View

question 2

Multiple Choice

St. Louis Capital Equipment Company found that organizational buyers view reliability as being important in the purchase of a machine tool. In turn, research indicates that a new model recently introduced by the firm is viewed by organizational buyers as being superior to competing brands on the reliability dimension. Thus, reliability would be classified as a _____ attribute.

• A)primary
• B)star
• C)dominant
• D)determinant
• E)focal

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Definitions:

Mass Production

The manufacturing of large quantities of standardized products, often on assembly lines, enabling economies of scale.

Market Segmentation

The process of dividing a target market into smaller, more defined categories based on characteristics like needs, preferences, or identity.

Similar

Having a resemblance in appearance, character, or quantity, without being identical.

Market Segmentation

The process of dividing a market into distinct subsets of consumers with common needs or characteristics.