The Concept of Tangibility Helps the Manager To

question 11

Multiple Choice

The concept of tangibility helps the manager to:

• A)focus clearly on the firm's total market offering.
• B)recognize that a change in one of the elements of the marketing offering may completely change the offering in the view of the customer.
• C)determine how a service will be marketed.
• D)all of the answer choices.

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Definitions:

Visual Representation

The use of images, diagrams, or animations to convey information or ideas to an audience.

Consumer Touchpoints

Points of interaction between a consumer and a product, brand, or company throughout the buying and usage process.

Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need, evaluating alternatives, to making the purchase decision and post-purchase evaluation.

Consumption Strategy Model

A framework for understanding how consumers plan and select among products and services to satisfy their needs.