Service Variability Is a Unique Service Characteristic

question 10

Multiple Choice

Service variability is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)buyer-seller interaction requiring that the service be done "right"
• B)planning capacity on the basis of peak demand
• C)emphasizing strict quality control standards
• D)using pricing and promotion to even out demand peaks and valleys
• E)None of the answer choices applies specifically to service variability.

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Definitions:

Unimodal

Describes a distribution or data set that has a single prominent peak or mode.

Skewed

Describes a distribution of values that is not symmetrical, with data tending to have a longer tail on one side.

Histogram

A graphical representation of the distribution of numerical data, intending to show the frequency of data points within consecutive, non-overlapping intervals.

Coefficient Of Variation

A standardized measure of the dispersion of a probability distribution or frequency distribution, calculated as the ratio of the standard deviation to the mean.