Non-Ownership Is a Unique Service Characteristic

question 55

Multiple Choice

Non-ownership is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)Need to use promotion and pricing to even out demand patterns.
• B)Need to emphasize the benefits of reduced labor and overhead.
• C)Use strict quality control standards.
• D)High-level training for service personnel.

---

Definitions:

Meta-analysis

A statistical technique for amalgamating findings from separate studies to determine the overall trend or effect across all studies.

Problem Solving Therapy

A therapeutic approach focused on teaching individuals strategies to effectively confront and solve life's problems.

Attention Placebo

The effect of believing that one's condition will improve purely due to receiving attention or care, regardless of any specific treatment being given.

Mental Health

A state of well-being in which an individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively, and is able to make a contribution to his or her community.