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Automatic Data Processing (ADP) was born through an innovation that created a new business niche-a foolproof outside service to help small businesses meet their weekly payrolls. First, position this service on a product-service continuum for which the basic underlying variable is tangibility. Second, describe how ADP's marketing strategy would be different from an office equipment manufacturer that called on the same small businesses.
Decision-Making Power
The authority to make decisions, often held by leaders or groups in an organization, affecting the direction and practices of the entity.
Outsources
The practice of delegating certain job functions or tasks to external entities or individuals.
Non-Core Activities
Tasks or processes that are not essential to the primary business or mission of an organization.
Dependent
Being influenced or determined by others or needing someone or something for support, help, or sustenance.
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