Simultaneous Production and Consumption Is a Unique Service Characteristic

question 63

Multiple Choice

Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)planning capacity on the basis of peak demand
• B)buyer-seller interaction requires that the service be done "right"
• C)focusing promotion on the advantages of non-ownership
• D)using pricing and promotion to even out demand peaks and valleys
• E)developing systems that minimize deviations and human error

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Definitions:

Crisis Decision

A decision required when an unexpected problem arises that can lead to disaster if not resolved quickly and appropriately.

Nonprogrammed Decision

Decisions made in response to unique, non-routine, and unpredictable situations, requiring custom solutions and creative problem-solving.

Unstructured Problems

Issues or challenges that lack a clear procedure or path for resolution, often requiring creative solutions.

Nonprogrammed Decisions

Decisions made in response to situations that are unique, poorly defined, and largely unstructured, often requiring creative solutions.