Service Variability Is a Unique Service Characteristic

question 10

Multiple Choice

Service variability is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)buyer-seller interaction requiring that the service be done "right"
• B)planning capacity on the basis of peak demand
• C)emphasizing strict quality control standards
• D)using pricing and promotion to even out demand peaks and valleys
• E)None of the answer choices applies specifically to service variability.

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Definitions:

Market Price Per Share

The current price at which a share of a company's stock can be bought or sold.

Net Working Capital Turnover

A ratio that measures how effectively a company utilizes its net working capital to support sales.

Return on Equity

A financial ratio that measures the profitability of a company in relation to the shareholder's equity.

Profit Margin

A financial metric that measures the extent to which a company or a business activity makes money, expressed as a percentage of sales revenues.