The Interaction of the Individual Service Provider with the Customer

question 7

Multiple Choice

The interaction of the individual service provider with the customer may be the key element in the firm's entire marketing strategy. This is an explicit recognition of which characteristic unique to business services?

• A)simultaneous production and consumption
• B)lack of ownership
• C)nonstandardized output
• D)inability to stockpile
• E)the dominance of intangible elements

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Definitions:

Looking-Glass Self

A concept in social psychology that suggests an individual's self-concept is shaped by how they believe others perceive them, leading to a reflection of themselves through the eyes of others.

Charles Cooley

A sociologist known for his theory of the Looking-Glass Self, which describes the development of one's self through the perceptions of others.

Agents of Socialization

Individuals, groups, and institutions that significantly influence the socialization process, including family, schools, peer groups, and media.

Technology

Technology encompasses the tools, machines, techniques, and sources of power that make work easier and more productive, playing a crucial role in advancing society and improving the quality of life.