When the Business Service Marketer Attempts to Facilitate the Customer's

question 9

Multiple Choice

When the business service marketer attempts to facilitate the customer's evaluation process, this is in response to:

• A)the nonstandardized nature of services.
• B)the simultaneous consumption and production of services.
• C)perceived determinant attributes.
• D)the difficulty in evaluating service quality.
• E)an emphasis on equipment/facilities service attributes.

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Definitions:

Persuade

To convince someone to do something or to believe in something through reasoning or argument.

Time Constraints

Limitations or deadlines that restrict the amount of time available to complete a task or project.

Essential Points

The most important or central aspects of a topic or argument that are crucial for understanding or discussion.

Audience Participation

Involving the audience actively in a presentation or performance, often to enhance engagement or gather feedback.