Development of the Marketing Mix Is Contingent Upon the Customer

question 47

Multiple Choice

Development of the marketing mix is contingent upon the customer segment to be served. How do customer service segments differ from product market segments?

• A)Service segments are often narrower than product segments.
• B)Service segmentation focuses on what business buyers need versus on what they expect.
• C)Service segments are often wider than product segments.
• D)The demand patterns of each service segment are very similar.
• E)none of the answer choices

---

Definitions:

Smaller Contract

A contractual agreement of less magnitude or scope, often implying less complexity or fewer resources involved than in larger contracts.

Standard Deviation

A statistic used to quantify the amount of variation or dispersion of a set of data values.

Houses Sold

Refers to the quantity of residential properties that have been successfully transferred from sellers to buyers within a specific timeframe.

Standard Deviation

A calculation that evaluates the scope of fluctuation or dispersal of values in a collection of data.