Non-Ownership Is a Unique Service Characteristic

question 55

Multiple Choice

Non-ownership is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)Need to use promotion and pricing to even out demand patterns.
• B)Need to emphasize the benefits of reduced labor and overhead.
• C)Use strict quality control standards.
• D)High-level training for service personnel.

---

Definitions:

Reprocessing

A therapeutic process aimed at helping individuals to reassess and integrate distressing memories or trauma.

Personality Disorders

Mental disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating markedly from those accepted by the individual's culture.

PTSD

Post-Traumatic Stress Disorder is a mental health condition triggered by a terrifying event, characterized by severe anxiety, flashbacks, and uncontrollable thoughts about the event.

Cognitive-Behavioural Model

A psychological framework that emphasizes the role of thought processes and behaviours in the development and treatment of disorders.