Instances Where the Customer Has Direct Contact with Either the Product

question 53

Short Answer

Instances where the customer has direct contact with either the product or service itself or with representatives of it by a third party, such as a channel partner are known as____________________.

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Definitions:

Cultural Capital

Non-material assets that include education, intellect, style of speech, and dress, which can give an individual a higher status in society.

Social Reproduction

The tendency of social classes to remain relatively stable as class status is passed down from one generation to the next.

Pierre Bourdieu

A French sociologist, anthropologist, and philosopher known for his theory of habitus and concepts of cultural capital, social capital, and symbolic violence.

Economic Relationships

Describes the connections between individuals or entities based on the production, distribution, and consumption of goods and services.