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The Development of Marketing Programs for Both Products and Services

question 19

Essay

The development of marketing programs for both products and services can be approached from a common perspective, yet the relative importance of various strategic elements and the form of these strategic elements will differ between products and services. Explain.


Definitions:

Expectations For Maturity

The mental or societal benchmarks set for the understanding or behavior deemed appropriate or typical at a certain age.

Physically Hurts

Refers to sensations or experiences of pain that affect the body.

Relational Aggression

A form of social aggression where harm is caused through manipulation or damage to relationships.

Social Rejection

The act or experience of being deliberately excluded or disregarded by others within a social context or group.

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